Wednesday, October 17, 2012

Normative influence

fig.2 Beware of conformity
Normative influence leads people to conform because they fear the consequences of appearing deviant. Early on, research showed that individuals who stray from a group's norm are often disliked, rejected, and ridiculed. These negative social reactions can be hard to take. In as series of controlled studies, people who were socially ostracized by being neglected, ignored, and excluded in a live or internet chatroom conversation- reacted by feeling hurt, angry, alone and lacking in self-esteem. We rely on our in-group support to enhance our self-esteem, however conforming to beliefs that do not correlate with our own beliefs is not the way.

Question:
Why does being ostracized hurt so much?

References:
Kassin, S., & Fein, S., et.al (2008). Social psychology. (7th ed.). Boston: Houghton Mifflin

The hazard of conformity. (2009).  Retrieved on October 20 2012, from http://www.craigbellamy.net
/2009/04/11/the-hazard-of-conformity/

2 comments:

  1. Question:
    Why does being ostracized hurt so much?

    Answer:

    Because we depend on other people's support to enhance our self-esteem, so when we're ostracized, we end up feeling alone, and abandoned.

    ReplyDelete
  2. You feel hurt because it gives you the impression that you dont belong, out of place.

    ReplyDelete